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View All Culture ArticlesMXB Agency’s 5 Award Wins at the NI Social Media Awards 2023
It was a 5* night for us at the Northern Ireland Social Media Awards, picking up the…
Moved Us On a Monday: ‘Protect our Protectors’
Here’s a stat to stop you in your tracks on a Monday; the ‘US wildfire season now…
Moved Us On A Monday: Britain, Get Talking
A long time ago a famous BT campaign told us that ‘It’s good to talk’. And as…
Team Culture: How It’s More Important Than Ever
The buzzword for companies since 2017, a team or workplace culture is the living, breathing proof that…
Creatively Challenging Work Norms
While initially, you may be apprehensive about bringing your children into the office, allowing your worlds to…
A Mother is a Walking Miracle
This Mother’s day I wanted to celebrate and acknowledge the miracles within our team. The Mums at…
Creative Play – Unproductive or Essential?
Contrary to popular opinion, play is not just only an essential part of development for children and…
Rounding Up On 2021; The Only Constant is Change
As the agency is rounding up client briefs and knee deep in strategy and planning for 2022,…
Sailing Forth & Charting New Waters
In my five years as a content creator, I’ve found that creativity can be like the ocean.…
Creativity & The New Normal
A few weeks before our daily realities changed to the ‘new normal’, and such routine things became…
Design
View All Design Articles
Social themes to be aware of in 2023
At MXB, we are passionate about helping clients achieve their goals through carefully crafted digital approaches that…
Digital
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Decoding the Digital Landscape: Insights from the DM Sessions Conference 2024
The recent Digital Marketing Sessions Conference in Belfast was a treasure trove of insights for anyone navigating…
Social Media Tips for Beginners and Optimisers
Social media is such a prominent fixture in the daily lives of many, and we mean many!…
Need to Know: The Latest Social Platform Updates
In the digital world changes are always on the periphery. When we are just about getting used…
Let’s Immerse; Metaverse
Lets talk Metaverse! Described as ‘the future of the internet’ by tech CEOs, the metaverse is undoubtedly…
Need to Know: Facebook Special Ad Categories
What are Special Ad Categories and why have they been introduced? The Facebook Special Ad Category is…
A Fusion of Opinion on Top Digital Trends for 2020
Fusing opinions from our digital innovators Gavin, Ella and Katie, we’re debuting our first combo blog outlining…
Be a Total Julie at Climbing the Social Media Mountain
I’m 3 years deep in my digital career and can only liken the ever-changing realm of social…
Marketing
View All Marketing Articles
Influencer Marketing Guide: Why Your Brand Needs Influencers in 2024
With consumers seeing marketing messaging on every possible platform, it’s more difficult than ever to cut through…
Social Media Tips for Beginners and Optimisers
Social media is such a prominent fixture in the daily lives of many, and we mean many!…
‘Moved us on a Monday’ Dove Self Esteem Project
Each Monday the team do a Share Session and we chat about brand work that is out…
3 Effective Marketing Campaigns That We Loved in 2021
We’ve seen many a marketing success in 2021, but today we’re sharing three in particular that really…
The Upside to Universal Disruption
As we’ve guided our business, our team and our clients through the COVID-19 pandemic, we’ve spent some…
Three Decades of Change Hasn’t Dented Our Love for the Corner Shop
As 2020 beckons it’s a time of real reflection for me, how we are today, how far…
How do you do, fellow kids?
Award season woes… As the deadlines approached this year’s marketing awards season, one of my colleagues in…
Grow Your Social Engagement and CTR, Just Like SuperValu & Centra
How difficult was Q1 for your brand? In a value focused quarter, challenging for shoppers and businesses…
The Power of Happiness is Keeping It Real
From succulent Sunday roast to lunchtime snacks and sandwiches, Moy Park Chicken adds happiness and quality to…
Coopers Cross Spotlight on Craft
An appreciation of the art of crafting in projecting and envisioning the campus of Coopers Cross at…
Centra: Taste-imonials Drive Tasty Results
The era of peer endorsement is upon us so what better way to position Centra Own Label…
Balmoral Show; A Modern Narrative for a Centuries Old Event
When MXB had the opportunity to unpack the oohs, aaahs, moos and baas that come with a…
Capital Dock Brand Positioning
The brand positioning we created for Capital Dock Residence ‘Next Level Living’ sets it out as an…
Moy Park: Emotional Resonance in Testing Times
It was well acknowledged by all marketeers during lockdown that consumer trends intensified towards ‘Trusted Brands’ ‘Closer…
Brand Agility for Clancy Quay
2020 was a tale of unprecedented times. A marketing plan drafted in December 2019 was as good…
Daybreak: Disruptive Halloween Campaign Clocks Up 2.1M Views
Yes this one’s very scary if you’re the competition. In our latest award-winning instalment of our super…
Other Articles
Influencer Marketing Guide: Why Your Brand Needs Influencers in 2024
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MXB Agency are Finalists in 3 Categories in The Spider Awards 2024
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Decoding the Digital Landscape: Insights from the DM Sessions Conference 2024
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