MXB SERVE UP A HAT TRICK
Adventure, Awards & AI!
This summer we launched Route RiverRock, an award-winning integrated marketing campaign that called Deep RiverRock consumers to hydrate to seize their summer. Combining cutting-edge technology as an entry mechanic and a unique money-can’t-buy prize experience our client brand would go on to create some epic results across summer 2017.
We would go on to win silver for the ‘Best Mixed Media Campaign’ at the PANI awards in October, and are currently shortlisted for the upcoming UK Drum Network Awards for FMCG Campaign/Strategy of the Year. And chuffed to be the only NI agency to make the Drum shortlist in 2017! For this campaign we delivered a tech-first in Ireland creating an artificial intelligence chatbot that would register entries and engage the audience in an immersive journey where they could watch video and even customize their prize experience.
Over 11,000 entries were received, a 61% uplift Vs previous year and an outstanding 36,408 Facebook Engagements were achieved. The campaign lived on-pack and was supported with WOW POS across all major retailers helping Deep RiverRock retain their number one market share position in Ireland. Epic. And lucky winner Mrs Carey, from Dublin chose her partner, daughter and cousin to share the experience and is pictured her with our client Tara O’Rouke and Orla O’Neill our FMCG Senior Account Manager.