Drum roll……..mxb get shortlisted for UK Drum Network Awards for FMCG Campaign / Strategy of the Year.

Our shortlisted campaign for client brand Deep RiverRock had a winning mix of ingredients; Adventure, AI & Awards of course. Having already been awarded silver for the ‘Best Mixed Media Campaign’ at the PANI awards in October, we are currently shortlisted for the upcoming UK Drum Network Awards for FMCG Campaign/Strategy of the Year later in November. And chuffed to be the only NI agency to make the Drum shortlist in 2017!

We launched Route RiverRock, an award-winning integrated marketing campaign that called Deep RiverRock consumers to hydrate to seize their summer. Combining cutting-edge technology as an entry mechanic and a unique money-can’t-buy prize experience our client brand would go on to create some epic results across summer 2017. We delivered a tech-first in Ireland creating an artificial intelligence chatbot that would register entries and engage the audience in an immersive journey where they could watch video and even customize their prize experience.

Over 11,000 entries were received, a 61% uplift Vs previous year and an outstanding 36,408 Facebook Engagements were achieved. The campaign lived on-pack and was supported with WOW POS across all major retailers helping Deep RiverRock retain their number one market share position in Ireland.

Epic results all round.