mxb launch Thirst for Better platform for client Deep RiverRock

Deep RiverRock are tapping into the heartbeat of communities across the island of Ireland who collectively follow their pursuits and passions, and Thirst for Better.

All Deep RiverRock packs now offer consumers the opportunity to donate 10c/p to a community group of their choice. Up to 300 groups can register to avail of a total of €150,000 for the remainder of this year. 

In July 2018 mxb launched a bespoke and purpose-built website where the public can register their community groups to take part and then follow a leaderboard of donations to local community groups in their area.  The website allows the public to redeem unique codes found on their Deep River Rock products.  These can also be redeemed using Facebook Messenger Chatbot.

So far we’ve seen group registrations from community groups of all shapes and sizes including Instonians Ladies Hockey Club, St Bridgets GAC, Hillsborough Rainbows, Tipperary Warriors and Listenhear.  And that’s just a few of the many groups actively receiving donations from Deep RiverRock consumers across Ireland every-day.

If you know any groups doing great work in your community, encourage them to get involved today. Each community group that registers will have the opportunity to set up a dedicated promotional page on the Deep RiverRock site to share stories, pictures, blogs and videos to highlight their local passions, and explain why they need a little extra funding. And the best bit, participating community groups can raise between €100 and €10,000 through consumer donations!

Consumers are simply asked to ‘Buy, Scan, and Donate’ their 10c/p to their group of choice, by redeeming a unique code at the back of each Deep RiverRock label and donating via